Arcade Edit signs Matt Laroche

Arcade has signed editor Matt Laroche for first-time commercial representation. Born and raised in Southern California, Laroche’s love of film was sparked at a young age when he discovered his parents’ extensive movie collection. With a budding interest in filmmaking, as a high school student he immersed himself in the art by writing screenplays, directing homemade movies and teaching himself how to edit in Final Cut Express. He went on to study Film & TV at California State University Los Angeles after graduating, where he learned the ins and outs of film production and realized that his true passion was editing.

Since launching his career, Laroche has worked with clients like Adidas, Nike, Champs, Quickbooks, Hulu, Nissan and Facebook, agencies like Wieden + Kennedy, TBWA\Chiat\Day LA and 72 & Sunny and directors like Matt Aselton, Tim Godsall, Traktor and Rick Famuyiwa. He has always been drawn to the editorial process because he believes it’s where a film truly starts to come together.

“Editing is such a satisfying, flow-inducing process for me. It’s afforded me the opportunity to get to know so many inspiring people and I’m just very excited to continue building at Arcade.”

Laroche’s diverse range of commercial work includes everything from visual comedy and beautiful anthemic pieces to music and sound design driven films. Over the years, he has also edited short films and music videos, including a new short called “Where We Go,” which he both scored and edited, as well as the recently released video for King Pari’s “Mary.” Arcade Partner and Editor Geoff Hounsell said of his work:

“Matt has incredible instinct and brings great ideas. He makes every project he works on better and his sound work is always spot on. I’m excited to have him on the roster.”