Leave it to Wieden + Kennedy to create a Bud Light campaign that resonates with athletes, sportscasters, and fans alike. From the Pit of Misery to the Wizard – we’re thrilled to have been along for the ride. Congratulations to the creative team at W+K and director Jim Jenkins at O Positive, and a big thanks for enlisting the help of our very own Dave Anderson. Dilly Dilly!
“Ye Olde Pep Talk”
“Pit of Misery”