Chevy Trucks: Celebrating A Century of Dependability

In honor of Chevrolet’s 100 years of trucks, Commonwealth/McCann enlisted Graham Chisholm to help on their newest campaign “Celebrating A Century of Dependability.” The spot cleverly stitches together ads from the past with new and archival footage showcasing the truck’s history and strength, along with a voiceover and spokesmen repeating lines that are now synonymous with the brand. The end cards read “Why have we been saying the same thing for 100 years? Because it’s true.” Using history as a testimonial, the spot is classic and straightforward – one might argue like the truck itself.