Introducing the “Silkman”

Will Hasell works his magic in the editing of a hilarious, new campaign for Silk. Featuring the “Silkman” at the center, the series aims to promote the many nutritional benefits of Silk’s products through witty and endearing commentaries between the Silkman and his various subjects. From chance encounters with a morning jogger, a curious nurse, a family at breakfast and the frenemy milkman, viewers are both educated and entertained by the Silkman’s advocacy of Silk’s healthy ingredients.