Big Freedia, Blackalicious and James Blake Empower Marginalized in New YouTube Music Campaign

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Arcade Editors collaborated together on a touching series of spots for the YouTube Music campaign via agency Anomaly. Editors Jeff Ferruzzo, Brad Waskewich, and Ali Mao play with a range of challenging and emotionally-charged scenarios in the five different storylines, with each spot expressing how music shapes or defines our realest moments: “It’s not just what we listen to, it’s who we are.”

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