GE’s latest campaign, “What’s the Matter with Owen?” premiered on the brand-new “Late Night with Stephen Colbert,” and taps into the comical fact that no one knows what you do for a living. From disappointment to indifference, Owen’s family and peers have no understanding of his role with GE in shaping the technology of the future. Greg Scruton edited the campaign for BBDO New York. Tim Godsall of Anonymous Content directed the spots.
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